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News
America’s 250th proves heritage marketing is for every brand
2+ hour, 21+ min ago (515+ words) America’s 250th anniversary has been a once-in-a-generation moment, offering brands and creators a unique opportunity to celebrate their own legacy as part of the American story. How brands have responded is a testament to the enduring power of heritage marketing. Today’s…...
Michelob Ultra looks to repeat a miracle ahead of Winter Olympics
7+ mon, 2+ week ago (266+ words) “Run Back the Miracle” celebrates the American hockey win over the Soviet Union at the 1980 games. The brand took a similar approach to sports content in 2022, when computer simulations and ball return machines allowed tennis legend John McEnroe to play…...
Why Hershey’s first major campaign in 8 years comes ahead of the Olympics
7+ mon, 1+ week ago (583+ words) “Happiness is in the moments and experiences we share, not just the milestones we reach,” said Stacy Taffet, chief growth officer at The Hershey Company. “Hershey’s is fueling the brand’s momentum through what matters most: bringing people little prized moments…...